Noem faces GOP heat over $220M ad that boosted 'your name recognition'
Source: The Hill
03/03/26 11:46 AM ET
Homeland Security Secretary Kristi Noem on Tuesday was met with skepticism from Sen. John Kennedy (R-La.), who argued during a hearing that a more than $200 million ad campaign was primarily effective in your name recognition.
The Department of Homeland Security (DHS) last February announced the ad campaign, which features Noem telling migrants to go home or face deportation. A firm with ties to Noem and her former spokeswoman received the contract, which was awarded after skirting the competitive bidding process. The exchange Tuesday marked unusual pushback from a member of the presidents party against the spending of a Cabinet official, with Kennedy suggesting the video was done to promote Noem rather than the Trump agenda and put the president in a terribly awkward spot.
The president approved ahead of time you spending $220 million running TV ads across the country in which you are featured prominently? Kennedy asked. Noem told the audience at last years Conservative Political Action Conference that President Trump had asked her to craft the ad to thank him for his work at the border. He said, I want the first ad, I want you to thank me. I want you to thank me for closing the border. I said, Yes, sir. I will thank you for closing the border, Noem said last year.
To me, it puts the president in a terribly awkward spot. Im not saying youre not telling the truth, Kennedy said during the questioning. Its just hard for me to believe, knowing the president as I do, that you said, Mr. President, heres some ads Ive cut, and Im going to spend $220 million running them that he would have agreed to that.
Read more: https://thehill.com/homenews/senate/5764784-kristi-noem-kennedy-ad-campaign/
Waste. Fraud. Abuse.
spooky3
(38,512 posts)Bluetus
(2,633 posts)Many agencies run PSAs that provide helpful public service with safety messages or programs that are available to help people with needs. But you don't pay for PSAs. They have always been part of the public interest. That certainly applies to over-the-air media, but it ought to apply equally to ALL media channels.
It sounds like we need comprehensive new laws that define the responsibility of media companies of all types to provide public service as a condition of their right to operate in the public space. And that ought to have very strong guidelines of how PSAs can be presented to be a legitimate public service and not gaslighting.
And not a single taxpayer dollar for agencies or individuals to promote themselves. After all, there are plenty of free opportunities for agencies to make their case on the Press the Meat programs.
I am surprised by, and appreciate, Kennedy's point of view on this. But he didn't take it nearly far enough.
BumRushDaShow
(168,377 posts)The government contracts (pays) companies to create those PSAs and that includes putting out RFPs for "Voice Actors" etc.
Bluetus
(2,633 posts)But generally speaking, agencies don't pay for the PSA placements.
BumRushDaShow
(168,377 posts)The taxpayers pay for the creation of the PSAs and stations are welcomed to use them (and log their use per the FCC). However many broadcasters would prefer to use that time for paid advertisers but will use the PSAs for "filler" when there is no other spot scheduled.
Bluetus
(2,633 posts)I simply said that PSAs are normally aired for free. And that PUBLIC SERVICE messages are the only kind of advertising any government agency should be doing. Anything beyond that steps into the world of fascism and authoritarianism.
BumRushDaShow
(168,377 posts)(I worked for 4 years at my college radio station and actually used to generate/record PSAs on carts for the station and when I was on the air, would air them and had to log them in a logbook).
My only issue was your one sentence in your original post -
And for federal PSAs, it comes out of taxpayer money for the benefit of the country.
Bluetus
(2,633 posts)But that is a slippery slope. If HHS is going out with a message to get your flu shot, I don't mind that involving a professional agency that can help the PSA be effective.
Same for seat belts, smoking, drug abuse, food safety,, wild fires and a wide swath of public service messages.
That is fundamentally different from Noem promoting herself or Trump pushing her to put out an ad saying "Biden let murderers and rapists in willy nilly, but I alone have closed the borders." If we ever get past Trump, we need a new era of laws that set some boundaries, and these laws need to apply to all the major media, not just the 3 networks that were important 60 years ago.
BumRushDaShow
(168,377 posts)That is why she was read the riot act from of all people, Sen. John Kennedy (R) of LA. And he can be a nasty ass too.
She WASTED almost $300 million of taxpayer money on spreading BULLSHIT.
Bluetus
(2,633 posts)AZ8theist
(7,236 posts)patphil
(8,944 posts)I'm gonna miss her smirky smile and Barbie cosplay wardrobe when she's finally gone.