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BumRushDaShow

(144,280 posts)
Wed Nov 20, 2024, 11:46 AM Nov 20

Morning Joe suffers ratings nosedive after hosts met Trump at Mar-a-Lago

Source: The Independent

Wednesday 20 November 2024 11:29 GMT


Morning Joe ratings have taken a nose-dive as hosts Joe Scarborough and Mika Brzezinski face a backlash for meeting with Donald Trump. During Monday’s show, the hosts revealed that they had traveled to Mar-a-Lago on Friday to “restart communications” with the president-elect before he takes office, marking their first face-to-face meeting in seven years.

Scarborough and Brzezinski have been highly critical of Trump, and so their shock announcement was met with criticism from fellow MSNBC colleagues, media pundits and political figures. Now, new data from Nielsen reveals that it may have also hurt the show’s ratings.

Morning Joe airs for four hours each morning between 6 a.m. and 10 a.m. The cable news show is typically said to garner viewers hour over hour, according to Mediate. Nielsen data shows that 56 minutes after the hosts began explaining their trip to the Trump residence, viewing figures began to tumble.

Between 7 a.m. and 8 a.m., they had fallen 17 percent from 839,000 to 694,000. Among the 25- to 54-year-old age group, viewing figures plummeted by 38 percent. During the 8 a.m. to 9 a.m. hour, the show briefly bounced back with 775,000 viewers but, from 9 a.m. to 10 a.m., the numbers dropped slightly again to 770,000.

Read more: https://www.independent.co.uk/news/world/americas/us-politics/morning-joe-ratings-trump-meeting-mar-a-lago-b2650410.html

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Morning Joe suffers ratings nosedive after hosts met Trump at Mar-a-Lago (Original Post) BumRushDaShow Nov 20 OP
Instant karma. Irish_Dem Nov 20 #1
They clearly did not think that through. Traitorous idiots. NotHardly Nov 20 #44
They were trying to save their own necks. Irish_Dem Nov 20 #50
No one tunes-in to cowards and toadies. C_U_L8R Nov 20 #2
Oh, lots of folks tune in to cowards & toadies, but they all already watch only FOX, so not point in going that route Attilatheblond Nov 20 #47
I believe those two don't care about their own ratings EYESORE 9001 Nov 20 #3
They both have plenty of money... orwell Nov 20 #22
I'll give them another 2 months - at the most - before they are cancelled. patricia92243 Nov 20 #4
It should've been Stephanie Miller to start with underpants Nov 20 #10
I think many on the left are addicted to their show and will trickle back. That's what they are counting on. FSogol Nov 20 #11
I can't stand their show. Their promotion of Trump was enough to make me never watch them. Lonestarblue Nov 20 #17
I never watch him. The few times I have seen him he talks over Mika and everyone else. 33taw Nov 20 #43
I hope you are right. Katinfl Nov 20 #24
They should start wearing red hats dalton99a Nov 20 #5
They need hats like agent 007's licence plates. Change, flip, at the touch of a button. jaxexpat Nov 20 #19
Awww, bless their hearts 💕... rubbersole Nov 20 #6
They should be treated as persona non-grata by MSNBC hosts such as Rachel, Nicolle, Jen, Lawrence, etc Dennis Donovan Nov 20 #7
same here. the media does not deserve my veiwership. ZonkerHarris Nov 20 #9
I finally learned that BigMin28 Nov 20 #13
your money and time have great power ZonkerHarris Nov 20 #33
I only listen to Nicolle's first hour. Katinfl Nov 20 #26
Monday's MJ confession? ShazzieB Nov 20 #46
Read the OP Dennis Donovan Nov 20 #51
Karma knows your channel number ZonkerHarris Nov 20 #8
Good Rebl2 Nov 20 #12
Their ratings sucked even before this. jimfields33 Nov 20 #14
I didn't watch morning or daytime news in the last 7 years Marthe48 Nov 20 #15
A word in favor of Morning Joe Shoonra Nov 20 #16
Sorry, I disagree PJMcK Nov 20 #29
agree Pojat Nov 20 #41
Seems to me their audience should diminish by around 100% Mr. Ected Nov 20 #18
They shouldn't have four hours. Baitball Blogger Nov 20 #20
Yeah, I've always thought that was kind of weird. ShazzieB Nov 20 #45
No sanewashing, Joe and Mika Dem4life1970 Nov 20 #21
Guilty as charged Bdub Nov 20 #23
So the vast majority of adults had the sense not to ever watch that show Kaleva Nov 20 #25
Hope the slide continues. The Unmitigated Gall Nov 20 #27
I said previously I'd bet Mika's father is slightlv Nov 20 #28
Hi recovering news addict here J-9 Nov 20 #30
I know it's all about ad money, but 839,000 viewers out of an adult population of 260,000,000 in the U.S., let alone.... EarnestPutz Nov 20 #31
As to your last sentence, whathehell Nov 20 #52
The "average viewer" of daytime television, a population distinct from the general population. EarnestPutz Nov 21 #62
Who is "the average daytime tv viewer" and whathehell Nov 22 #63
Look at the advertisiing aimed at them for your answer. EarnestPutz Nov 22 #64
Lol..Why are you hesitant to simply tell me? whathehell Nov 23 #65
Dishonorable people don't deserve a voice or normalization. mymomwasright Nov 20 #32
Mika's father would, I believe, be ashamed of her obamanut2012 Nov 20 #34
Good to see this DownriverDem Nov 20 #35
I'm not unsympathetic. hay rick Nov 20 #36
I can't believe any DUers would watch again. dem4decades Nov 20 #37
Republicans will never change their clothes... MiHale Nov 20 #38
I haven't watched any news since 10:50 pm on election night. LisaM Nov 20 #39
Bahaha! 😂 FirstLight Nov 20 #40
I have no respectfor either of them. Ass kissers..... Traitors !!!!!!!!!!! Fire them !!!!!! Trueblue1968 Nov 20 #42
Literally angrychair Nov 20 #49
Safe to assume angrychair Nov 20 #48
And it is also safe to assume that Bluetus Nov 20 #53
Great News 💪🏻 Miami Blue Nov 20 #54
This explains all the sports bullsh*t NoodleyAppendage Nov 20 #55
It comes on at 4:00 AM in Phoenix. Not a chance that I would ever watch it. phxjurist Nov 20 #56
I've been calling him "Morning Joke" for a long time sakabatou Nov 20 #57
Did they really have no clue that their viewership is mostly from the left? mcar Nov 20 #58
Just a convenient reorientation of attitude. Aussie105 Nov 20 #59
Joes a Ho. union rep Nov 20 #60
It's one thing for journalists to communicate with an incoming president. ificandream Nov 20 #61
womp womp City Lights Nov 23 #66

Irish_Dem

(59,744 posts)
50. They were trying to save their own necks.
Wed Nov 20, 2024, 02:51 PM
Nov 20

Maybe afraid of death threats or legal action.

Yes they didn't think about their ratings or even care about them.

Attilatheblond

(4,569 posts)
47. Oh, lots of folks tune in to cowards & toadies, but they all already watch only FOX, so not point in going that route
Wed Nov 20, 2024, 02:40 PM
Nov 20

Morning Joe, soon to be Mourning Joe, is, and has always been, just another pandering pol/windsock. He just lost his office years ago and has seemed to be campaigning on air ever since.

Not sure why Mika buckled under. That is a disappointment.

EYESORE 9001

(27,619 posts)
3. I believe those two don't care about their own ratings
Wed Nov 20, 2024, 11:50 AM
Nov 20

They bent the knee, and now they’re happy to have avoided hanging on the wall.

patricia92243

(12,874 posts)
4. I'll give them another 2 months - at the most - before they are cancelled.
Wed Nov 20, 2024, 11:51 AM
Nov 20

They thought Trump was the one to please - it is their audience they need to cater to. They goofed.

underpants

(187,391 posts)
10. It should've been Stephanie Miller to start with
Wed Nov 20, 2024, 12:19 PM
Nov 20

When Imus got canned they had one week trials with several hosts. when I saw Stephanie I was a fan. Smart informed funny and attractive- I know that sounds superficial but hey it’s TV. I thought it was a no brainer. Nope can’t have that. Telegenic liberal that could send people out on their day with an informed different perspective. They pulled Joe from his nowhere Saturday afternoon show. Already under contract I guess.

I liked the format with basically newspaper guys (mostly) sitting around with newspapers everywhere.

FSogol

(46,732 posts)
11. I think many on the left are addicted to their show and will trickle back. That's what they are counting on.
Wed Nov 20, 2024, 12:20 PM
Nov 20

We stopped watching them back when they helped normalize Trumpy during his first run.

Lonestarblue

(11,983 posts)
17. I can't stand their show. Their promotion of Trump was enough to make me never watch them.
Wed Nov 20, 2024, 12:57 PM
Nov 20

33taw

(2,926 posts)
43. I never watch him. The few times I have seen him he talks over Mika and everyone else.
Wed Nov 20, 2024, 02:13 PM
Nov 20

This just reinforces my feelings. I can't even watch Lawrence O'Donnell and I like him.

 

jaxexpat

(7,794 posts)
19. They need hats like agent 007's licence plates. Change, flip, at the touch of a button.
Wed Nov 20, 2024, 01:06 PM
Nov 20

Oh, come on. It was on the movie, Goldfinger.........you know, everybody knows Goldfinger! Yeah, Gold.......finger. James Bond, the real one, Sean.........Connery. Scottish guy. I give up.

Dennis Donovan

(27,492 posts)
7. They should be treated as persona non-grata by MSNBC hosts such as Rachel, Nicolle, Jen, Lawrence, etc
Wed Nov 20, 2024, 12:07 PM
Nov 20

I had MSNBC on my TV 24/7 during the week before the election (I was feeling more confident about it) but it was on sparsely (only watched Rachel, Nicolle, Jen, Lawrence, etc) after Nov 5. After Monday's MJ confession, NSNBC hasn't been on once. Not even for Jen & Rachel on Monday.

It's part protest, but it's also part "i need to get my head out of this political space that's occupied it for months". So I'm watching documentaries on YouTube. No news on TV.

Can't give up DU though. It's party of my therapy.

BigMin28

(1,488 posts)
13. I finally learned that
Wed Nov 20, 2024, 12:42 PM
Nov 20

I used to be a news junkie. The news was background noise in my house. After watching what they did, all of them, for the shitstain during his first campaign, I decided enough was enough. The only change I can personally affect is through how I spend my money, and my time.

Katinfl

(266 posts)
26. I only listen to Nicolle's first hour.
Wed Nov 20, 2024, 01:35 PM
Nov 20

I had been weaning myself off prior to Nov. 5. I still read Daily Kos, CNN, Huff Post, TPM, Salon, Politico (?) MTM online. That way I know what is going on but I don’t take the chance of seeing or hearing him. Can’t give up DU either. First site I turn to every day, multiple times a day.

ShazzieB

(18,927 posts)
46. Monday's MJ confession?
Wed Nov 20, 2024, 02:35 PM
Nov 20

I'm sorry, but I have no idea what you're referring to here.

I've been watching a lot less since the election, too. Have continued to DVR the same evening shows, and sometimes watch it all, but other times I'll turn it off halfway through, and watch old sitcom reruns on TBS instead.

Now that most of the news is about TSF's asinine cabinet appointments, I feel like I'm watching a slow motion train wreck. It's just too damned depressing.

jimfields33

(19,322 posts)
14. Their ratings sucked even before this.
Wed Nov 20, 2024, 12:46 PM
Nov 20

How can a network survive on only 800,000 eyeballs? Anything under 4 million should be canceled immediately. Can we at least have over 1 percent of the population watch a show?

Marthe48

(19,350 posts)
15. I didn't watch morning or daytime news in the last 7 years
Wed Nov 20, 2024, 12:48 PM
Nov 20

and as of the first week in Oct. I stopped watching and listenng to any news. I'll check here for that one headline I so badly want to see, but no more deep diving. The media had become traitor's handmaiden a long time ago. I'm tired of being led by a carrot, and always getting the stick.

Shoonra

(568 posts)
16. A word in favor of Morning Joe
Wed Nov 20, 2024, 12:51 PM
Nov 20

I think it more likely that their ratings dipped because the election season is over and most of the news about the Prez-Elect is coming out in the afternoon.

I think they did a good thing trying to establish some contact with our new but not beloved President.


PJMcK

(23,015 posts)
29. Sorry, I disagree
Wed Nov 20, 2024, 01:42 PM
Nov 20

Scarborough was trying to get back in Trump’s good graces so he would have access in the coming years. It would be the only way for his show to maintain relevance.

Scarborough is a coward and a toady ass-kisser. Thankfully, I never watch his show.

Pojat

(6 posts)
41. agree
Wed Nov 20, 2024, 02:11 PM
Nov 20

I wasn't thrilled about them meeting him, but then again I listen to their show to hear different points of view. A lot of times I just yell at my monitor when Joe goes off on something or other and sounds stoopid. But, I do believe that JS is on our side and Mika is a solid rock for our side and I don't think they went to MAL to kiss his ring. I do expect to hear them continue to be critical of him. Now, at least, they can say that they tried as he continues his path of destruction. Thanks for your post!

ShazzieB

(18,927 posts)
45. Yeah, I've always thought that was kind of weird.
Wed Nov 20, 2024, 02:26 PM
Nov 20

I tried watching that show once, a LONG time ago, and ended up turning it off pretty quickly. I just didn't care for Scarborough's personality. I can't remember exactly what he said or did, just that he came off as too brusque and abrasive for me, especially at that hour of the the morning.

I am not a morning person, and I prefer to wake up to something a bit warmer and more welcoming.

Dem4life1970

(548 posts)
21. No sanewashing, Joe and Mika
Wed Nov 20, 2024, 01:17 PM
Nov 20

I remember that Joe dropped an F-bomb on live TV on January 6th... I woke up on the day after the election and heard Joe describing Trump's victory as "similar to Reagan's." Seriously? 1% point? Only 6 more electoral votes than in 2016? This is how far he has fallen....

Bdub

(3 posts)
23. Guilty as charged
Wed Nov 20, 2024, 01:19 PM
Nov 20

I must admit, I have and will continue to contribute to that decline in ratings smh.

slightlv

(4,445 posts)
28. I said previously I'd bet Mika's father is
Wed Nov 20, 2024, 01:42 PM
Nov 20

turning over in his grave right about now. I figure the only reason they did this was 1) to bend the knee at the "suggestion" of MSNBC's rich management/owner; and 2) to hopefully avoid being threatened by T and his minions, and possibly have to fight against T trying to jail them for subversive speech (since any speech against T is naturally subversive /snark )

J-9

(30 posts)
30. Hi recovering news addict here
Wed Nov 20, 2024, 01:43 PM
Nov 20

I haven't watched any news since election night and my blood pressure has gone down.

This is about self preservation at this point.

Not. Going. Back.

EarnestPutz

(2,684 posts)
31. I know it's all about ad money, but 839,000 viewers out of an adult population of 260,000,000 in the U.S., let alone....
Wed Nov 20, 2024, 01:46 PM
Nov 20

.......the mid-morning drop of 69,000 viewers, seems to me to be indicative of nothing important, particularly when on considers the average viewer of the program.

EarnestPutz

(2,684 posts)
62. The "average viewer" of daytime television, a population distinct from the general population.
Thu Nov 21, 2024, 02:14 AM
Nov 21

whathehell

(29,875 posts)
63. Who is "the average daytime tv viewer" and
Fri Nov 22, 2024, 12:04 PM
Nov 22

how are they "distinct" from the general population?

mymomwasright

(390 posts)
32. Dishonorable people don't deserve a voice or normalization.
Wed Nov 20, 2024, 01:51 PM
Nov 20

Those who tolerate it are complicit and enablers.

DownriverDem

(6,680 posts)
35. Good to see this
Wed Nov 20, 2024, 02:02 PM
Nov 20

I used to watch and liked the panel guests they had. I will never watch them again.

hay rick

(8,323 posts)
36. I'm not unsympathetic.
Wed Nov 20, 2024, 02:03 PM
Nov 20

Somebody has to talk to the enemy. If we shun everyone who talks to Trump world we will be less informed and less able to understand our situation and defend ourselves. Burrowing into our own comfortable nest all the time is a sure way to get plowed under.

LisaM

(28,755 posts)
39. I haven't watched any news since 10:50 pm on election night.
Wed Nov 20, 2024, 02:10 PM
Nov 20

I put on a couple of weather updates yesterday for the bomb cyclone, but I can't stand to see or hear about Trump ever again. He's like crack to the news organizations.

FirstLight

(14,312 posts)
40. Bahaha! 😂
Wed Nov 20, 2024, 02:11 PM
Nov 20

I never watched them anyway, felt like they were a little smarmy. But I'm glad they got their asses handed to them...

Keep turning off the news. All of them are doing nothing but bashing Democrats and being idiots and kissing Trump's ass so turn them all off and let them suffer

angrychair

(9,900 posts)
49. Literally
Wed Nov 20, 2024, 02:42 PM
Nov 20

99% of all news media is exactly the same. It's why we are here in this position in the first place.

angrychair

(9,900 posts)
48. Safe to assume
Wed Nov 20, 2024, 02:41 PM
Nov 20

That most, if not all, news media will continue to do exactly the same as they have done, which is sane-wash trump and his new administration. They will continue to make excuses and lie if needed.
We can no longer expect the news media to hold anyone accountable.
That is not a kooky or fringe position. They have proven that, over and over again, they will defend trump and his positions, no matter the costs.

Bluetus

(302 posts)
53. And it is also safe to assume that
Wed Nov 20, 2024, 03:28 PM
Nov 20

Comcast (MSNBC) never cared about any progressive principles. This was just an advertising demographic that they thought was underserved.

And they were right about that. With the demise of Air America and other outlets, there certainly was a huge void among the 50% of the voting public that continues to vote for progressive ideas and candidates, despite there not being a single major media outlet that genuinely reflects their needs and desires.

Comcast is not going to change. I'm sure that they know their best days have passed by. People are fleeing from cable packages in favor of streaming. Comcast still provides millions of homes with Internet service, but that will be under attach from 5G and lower-orbit satellites in the next decade. That has nowhere to go but down.

And likewise for the legacy OTA networks (NBC in this case) as well as the networks that grew up on cable (MSNBC in this case). They have never been sincere about anything progressive, but they were better than nothing. But no longer. Other than basic Internet service, nothing Comcast offers is much better than nothing now. They are trying to squeeze a few more years out of MSNBC by kissing Trump's ass. And why not. Probably > 90% of their airtime the past decade was all about Trump. So sending these two clowns to Mar-A-Lago isn't unexpected in any way.

The left needs to understand that the media universe is at a major inflection point. The old networks are as good as dead. The good news is that there is an opportunity to build new and powerful channels to replace that. This can be streaming, podcasts and other modes, but it will take a real investment. We need to find a way to offer some real content worth watching that will attract and cultivate a progressive audience. There is no shortage of wannabe pundits try to hold themselves out as the new expert spokespeople. You know who they are. Probably the most prominent is Meidas Touch, but really, they become tiresome because they just seem whiny and over the top. It doesn't strike me as anything smart or compelling.

There is a need for progressive programming that is more compelling and entertaining, and perhaps action-oriented, one that could include the regular participation of the leaders on our side. They need to forget about the Press the Meat shows, which are all dying, and think in terms of a whole new way of reaching our people.

Miami Blue

(188 posts)
54. Great News 💪🏻
Wed Nov 20, 2024, 04:11 PM
Nov 20

Last edited Wed Nov 20, 2024, 10:54 PM - Edit history (1)

Let's keep boycotting traitors Joe and Mika
until they are goners. Btw, I would appreciate it if MSNBC quit broadcasting everything that TraitorTrump does with his fucking Siamese
Twin Elon Musk.

NoodleyAppendage

(4,625 posts)
55. This explains all the sports bullsh*t
Wed Nov 20, 2024, 04:15 PM
Nov 20

Why should I watch Morning Joe when I can just watch ESPN?

They need to move over and hand the show off to people with spines.

Cowards.

mcar

(43,622 posts)
58. Did they really have no clue that their viewership is mostly from the left?
Wed Nov 20, 2024, 04:52 PM
Nov 20

What did they think was going to happen?

Morons.

Aussie105

(6,484 posts)
59. Just a convenient reorientation of attitude.
Wed Nov 20, 2024, 05:05 PM
Nov 20

Following the pack, not leading it, trying to appeal to a different audience?

Lot of that happening in media backrooms at the moment.

union rep

(20 posts)
60. Joes a Ho.
Wed Nov 20, 2024, 07:25 PM
Nov 20

Should be replaced by Keith Olbermann. Remember Keith? he has a bad ass pod cast. MSNBC is corporate bulshit. Bunch of folks making big money, to continue drinking the kool-aid. To many better options to mention. Morning Joe has been a joke for a long time, no surprise to me that he's licking boots.

ificandream

(10,767 posts)
61. It's one thing for journalists to communicate with an incoming president.
Wed Nov 20, 2024, 07:51 PM
Nov 20

it's another to travel to his castle and make happy with him.

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