Meta is selling subscriptions to its AI chatbot for the first time, introducing two paid tiers that put it in direct competition with OpenAI and Google for consumer AI revenue. Meta One Plus costs $7.99 per month and Meta One Premium costs $19.99 per month. Both tiers give users expanded access to image generation, video creation, and extended reasoning capabilities that will be capped for free users.

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The pricing is deliberate. Meta One Premium at $19.99 matches the price of ChatGPT Plus and Google AI Pro almost exactly. Meta One Plus at $7.99 undercuts both by more than half, creating an entry point that neither OpenAI nor Google currently offers at that level. The bet is that users who already spend time inside Instagram, WhatsApp, and Facebook will pay a fraction of what they would pay for a standalone AI product because Meta AI is embedded in apps they already use.

The AI subscriptions are part of a broader subscription rollout across Meta’s product family. Instagram Plus and Facebook Plus cost $3.99 per month, while WhatsApp Plus costs $2.99 per month. These app-specific subscriptions offer features like profile customisation, enhanced reactions, and story analytics. Users who buy a Meta AI subscription also get access to all app-specific subscription features, creating a bundle incentive.

For businesses and creators, Meta is launching Meta One Essential at $14.99 per month and Meta One Advanced at $49.99 per month. The higher tier includes access to human support for Instagram and Facebook pages, a feature that has been one of the most persistent complaints from small businesses using Meta’s platforms. Getting a human being to respond when something goes wrong on your business page has historically been nearly impossible, and Meta is now charging $49.99 a month for the privilege.

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