Sen. Ruben Gallego introduced legislation that would bar businesses from using personal information they collect about customers to charge people different prices for the same products.

Gallego’s One Fair Price Act would target so-called surveillance pricing, or the practice of using detailed personal information gathered from consumers to create an individualized price.

“They're collecting so much information that it's not really capitalism anymore,” Gallego said. “It's truly exploitative at this point.”

Gallego’s office pointed to early findings released by the Federal Trade Commission in January from the last days of the Biden administration suggesting retailers are using a wide swath of data — from a person’s location to their mouse movements on a website — to create targeted pricing.